Hyper-targeted creative
Case Study | Linksys
Our campaign to reach a nearly impossible audience won five Smarties Awards, including a “Global 2017 Gold Winner.” Check out the video to see how it worked.
“Influencing the In-Store Influencers”
For this campaign, I developed the creative approach for the ads. My hypothesis was that tech-savvy store employees would be more likely to engage if we challenged their knowledge with tests and quizzes. Judging by the time they spent on the full-screen takeovers, the ads clearly caught their attention and kept them hooked.
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